Thursday 11 July 2013

Can You Expect To Get Your Home Insurance Leads To Call You?

Many agents earn their bread by selling only home insurance as it is one of the most lucrative lines of insurance that nowadays has become very popular amongst the insurance professionals. Moreover, the job of home insurance agent has the flexibility to schedule his own working hours and the opportunity to earn unlimited. If you’re a newbie in this field, you may start with your family and friends that own a home. And gradually extend your network of clients to the social group you belong to.

But after a couple of months or a year, you will find that there no acquaintances left to call. Then what should you do? Under such circumstances, the only option you have is to call unknown home insurance shoppers or home insurance leads and let them call you back. To let people call you back and fix appointments are quite challenging, but not impossible. Here are some tips which may help you let your leads call you back and fix appointments. 

•    Create a spreadsheet on your PC – First of all, you need to create an uncomplicated spreadsheet using your computer and maintain a log of prospects’ name and contact details you’re calling. Maintain different columns to write down the reason for calling, time of calling, date of calling and whether or not you have left any message on the spreadsheet.

•    Write down a basic sales pitch – Now create a basic sales pitch and write it down on a paper. As a new agent, you must keep it in front of you whenever you call your homeowners insurance leads. Check the pitch against this basic layout - Hello, this is (your name) from (company’s name). This is an important call but not urgent. Please call me back at (your contact number). Thank you and have a very nice day.

•    Go through the call list – Go through the call list and call the people who you didn’t get the day before, on the next day. By doing this, you reinforce a sense of urgency that you have created with your sales pitch.

•    Follow up – Call the home insurance leads back if he/she doesn’t make any contact after initial 2 calls made by you. Following up with the prospects is perhaps the most important step towards letting them call you back and fix appointments. In other words, the more you follow up the more chances you have to close more number of deals.

If you want your leads to call you back, you must observe above-mentioned tips. However, there is always a chance that the leads put your number on a ‘do not call’ list. Therefore, your calls should be run through ‘do not call’ list to scrub the numbers and remove those which belong to ‘do not call’ list.

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