Thursday 11 July 2013

How to Acquire Insurance leads with Maximum Potential

It has been a long time since the era of door-to-door sales. Sales and marketing industry have come a long way. Whether it is retail or insurance, sales are now simply exploding on the web. In fact, Internet has significantly changed the techniques businesses used to use to reach interested buyers and selling their products and services. With the widespread popularity and limitless utilities of Internet, generating leads has become much easier than ever before and it is even truer for insurance industry. As an insurance broker, you can generate high caliber leads for insurance by using the power of Internet.

Tips to get more numbers of prospective leads

Generating insurance leads has become lot easier with Internet though there are other ways too apart from online lead generation to generate quality leads.

1.    Buy potential leads – First of all, you need to purchase list of prospective leads from a reputed and BBB accredited lead generation company that specializes in acquiring, filtering and selling lists of leads. Like other companies, such list creators merge where there are only a very few prominent players and lots of trifling ones. You may call some of these big players and get quotes from them. Some agents buy only email addresses of the leads as this is the most inexpensive way to get quality leads. Once your online ad is developed, the cost of sending mails or having them declined is completely free or nominal, if you have recruited a specialist to do the email blast on your behalf.

2.    Gather business cards – You must collect business cards whenever you attend a business meeting or visit an organization. A good salesperson considers each business card as a potential lead that can be converted into a sale.

3.    Surf the net – Browse through the websites including online insurance forums. You will find many people looking for a reputed and trustworthy insurance professional to buy an insurance policy from. You can surely consider such individuals as good quality insurance leads with high potential. Become a member at such forums, participate in different forum threads and introduce yourself as an insurance agent. This way you’re very likely to get a number of high caliber valuable leads.

4.    Ask for referrals – You may ask your friends or family for referrals. You may also do the same with your existing customers, provided they must be satisfied ones.  Your friends or family may refer you for the sake of relationship, but a customer won’t do that unless you can satisfy him/her with your service or product.

Discussed above are just a few of many ways to acquiring precious insurance leads with good potential.

Important consideration

Before you sign up with any lead generation company, make sure you have read the agreement well before signing off on it.

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